Throughout many trendy and well-known stores, you may have noticed that some have taken on the label of, “one size fits all.” Brands like Brandy Melville have used this biased sizing, which not only excludes most women from being able to wear their clothing, but it has also created backlash and debate over the question of whether or not these companies are contributing to the self-loathing of many teens.    

The problem of this, “one size fits all” statement is that it makes the teen audience assume that every piece of clothing from the store should fit each body type regardless of only one size being carried. This is not true at all. In reality, stores like these cater to a certain sizing that coordinates with “beauty standards” that have been made. By this, I mean a slim waist and body features with a tall appearance. It is obvious that this one size labeling is deceptive, as the clothing from these stores truly does not fit every body type that is out there. This type of marketing makes teen girls feel insecure over their bodies during a time when teens are already hypersensitive to their appearance. In many ways, companies like Brandy Melville fuel insecurities which often lead to eating disorders, suicide, anxiety, etc. 

Considering this, it is unfortunate when companies decide to not be socially responsible in their marketing tactics, and only look to the bottom line. Manufacturing may be much easier and more cost effective if a clothing company only makes clothes in one size. Except, is it worth it to create a toxic environment where girls only feel worth it if they fit the “perfect girl” stereotype? 

Junior Leilani Wetterau says, “I believe that stores should be open to people of all shapes and sizes. Selling only one size of clothing glorifies one ideal body type, which is extremely discriminatory and detrimental to the consumer’s self esteem and body image. I personally do not want to contribute money to non-inclusive brands, so I no longer shop at Brandy Melville.”

Since social media and trendy stores have slowly shaped what is seen as “beautiful”, it doesn’t seem right for stores to continue carrying one size. According to healthline.com, the average female teenager’s (ages 13-19) waist size is 32.6 inches while Brandy Melville’s selective sizing uses a 25 inch waistline. Because of this, most teens would have a hard time fitting into any clothing Brandy Melville sells, showing why companies should take all body types into consideration when manufacturing clothing.

There are so many different body types in the world, making it irritating that clothing companies continue to use the one size policy. Hopefully, more brands will diversify their products and promote body positivity and acceptance. Continue to speak up about making everyone feel included no matter how they look or act. And, if you ever find yourself feeling insecure, don’t be! You are your own person so don’t let the society standards dictate who you are.

Graphic courtesy of PINTEREST.COM