Located on different sides of the planet, South Korea and America have contrasting makeup trends. The standards of beauty the countries hold are different, which in turn makes the style of makeup application completely opposite. While Korean makeup tends to focus on softer and more youthful looks, American makeup seems to be more intense and mature. Here are some major differences in the makeup application process in these countries.

Arched Brows vs. Straight Brows

Americans usually like to keep their eyebrows in an arched shape as they frame and bring definition to the face. Arched brows give an illusion of a lifted face and allows one to appear more sophisticated. On the other hand, Koreans prefer straighter eyebrows. In addition to looking more natural, a straighter eyebrow shape makes the person appear fresh and younger.

Matte Skin vs. Dewy Skin

In the American beauty industry, models are constantly being advertised with a matte skin finish. Slight sheens on the skin may appear oily, so Americans like to use a setting powder after foundation to make sure their skin stays matte all day. The Korean beauty industry focuses on a dewy skin finish which makes one appear to be glowing. This dewy skin emphasizes a more natural and healthier approach compared to matte skin.

Winged Eyeliner vs. Minimal Eyeliner

Winged eyeliner is an essential item in American makeup. The sharp eyeliner method creates a cat-like effect and completes the American eye makeup style. Korea leans towards minimal eyeliner in which a thin line is drawn on the upper lid and extends slightly downwards. This simple eyeliner technique creates an effect where the eyes appear somewhat larger and puppy-like.

Nude Lip vs. Gradient Lip

Full and nude-colored lips are currently the trend in America. They are usually achieved by faintly overlining the lips to make them appear bigger, and then applying multiple layers of liquid lipstick. In South Korea, there is a gradient lip trend where bright lip tint colors such as corals and pinks are used. The lip tint color is applied, focusing on the center of the lips and then blended out to achieve the gradient effect. The American nude lip comes off bolder while the Korean gradient lip looks a lot more natural.

Overall, the cosmetic application trends in America and South Korea are completely different. The makeup industry in America is centered around bolder and stronger appearances, while Korean makeup focuses more on natural beauty. When given the chance, try both styles to see which one suits you best!