Millennials, teens, Gen-Xers, Gen-Zers, they all have probably heard about or watched something produced by Walt Disney Studios. Recently, Disney seems to be growing even more, as they just dropped the hottest movie of 2018, Avengers: Infinity War. Even if someone isn’t interested in Disney’s children’s movies, there are still multiple franchises that they might be interested in. Freeform is a network solely based on teen entertainment, Disney Channel is for tweens, Disney Junior is TV for children, and ABC 7 has shows and news for adults. This is completely disregarding Disney mainstream movies and Pixar movies, as well as the Marvel and Star Wars franchises. Disney also collects money through Disneyland, from both U.S. and international parks. With all of this popularity, Disney wants to open up a subscription network similar to Netflix.

Why? Well, there are multiple reasons Disney would like to expand. As Netflix’s contract with Disney is coming to a close, CEO Robert Iger stated that it would be best if Disney went off on its own. In the past, Disney has tried to dabble in technology before but has never really succeeded. As the company progresses, it feels like technology is necessary to use as a multimedia company, which is exactly what it wants to do.

Disney is known as the company that is “taking over the entertainment industry.” Recently, FOX shareholders have agreed to put in a $71.3 billion acquisition merger with Disney, mostly based on fan anticipation. A popular Disney franchise is Marvel, which it bought out in 2009. The Marvel comics, created by comic book writers such as Stan Lee and Steve Ditko, have been capturing the hearts of fans since the first comic came out in 1939, and the Marvel Cinematic Universe (MCU) currently holds the rights to almost all Marvel characters such as Captain America and Iron Man. However, the MCU doesn’t have rights to all of the most recognizable characters, such as Wolverine and the Fantastic Four, as FOX had purchased these characters earlier. Now that Disney has the rights to these characters, it is able to incorporate them into its movies, thus widening its margin of profit. Because of this, the company thinks pulling out of Netflix and opening its new subscription company would be a smart idea, as it would have lots of support.

Even if Disney doesn’t open its own streaming service, it will still be separated from Netflix. Hulu is the middleman between FOX and Disney’s merger, and Disney will have its content available there. The new service’s working title is “Disneyflix”. Now, the company seems to have high hopes for this subscription service, even when technology hasn’t worked in their favor in the past years. However so, consumers have conflicted emotions about this new service. What about Netflix users who love Disney? Are Disney users willing to pay extra for Disney’s new service? The entertainment titan hopes so because if not, this could be a flop similar to Disney’s other attempts with technology.