With so many different social media platforms on the scene, it can be hard to distinguish apps from one another. All that considered, a new competitor, Truth Social, has entered the scene. Being developed by the Trump Media and Technology Group (TMTG), this program aims to spread only truthful information and bypass any censorship that other companies employ. It has seen widespread pushback following its more conservative political values and a delayed release, along with an outage on the day of a new major update. A limited form of the app was expected to launch on Presidents’ Day, though most users were placed on a waitlist for the full release. This meant that the app wasn’t really accessible and so those working on the project have delayed the release by at least a month. For now, consumers are stuck waiting patiently until the program is able to contain a bigger user base with the advent of more updates.

Truth Social is like most other social networking apps, allowing users to personalize their profiles, make posts to connect with friends and family and respond to those posts however one sees fit. The app also seems intent on being a separate news source, telling viewers that traditional mass media is always so biased and censored and that instead, Truth Social provides a non-biased view of what’s going on in the world, meaning it boasts itself as one of the best news sources in the world. In reality, the majority of the information sent through largely reflects that of former President Trump’s viewpoints, providing a view that appeals more to the conservative parts of America.

Furthermore, the platform boasts letting all political groups state their beliefs, though current TMTG CEO Devin Nunes has promised to consumers that it will maintain some level of content moderation to remain “a family-friendly space.” He wants the program to be “a very safe place,” where the team working on it is “very focused on making sure any illegal content is not on the site.”

The app, with a much smaller tech support team, has faltered where it could’ve shined. Its early beta release as far back as December has been slowly progressing as numerous issues with the app are being quickly combated and fixed. It’s clear the app wants to compete with its larger competitor, Twitter and is trying to implement all the same features plus more. This means probably being able to edit already posted posts, or “Truths,” though as of now, this is not the case. It has been seen to be towards the top of the new releases in the Apple App store, despite its bumpy beginnings and large delays. Truth Social would need more time to recruit, build, and work before it becomes fully operational and a possible competitor for Twitter.

The app’s late winter release approximately aligns with the one-year anniversary of then-President Trump’s banning on multiple social media sites following his role in inciting violence during the Jan. 6 Capital Insurrection. The opening of this app could return to a time when Trump could easily inform others instantaneously.

To put it simply, Truth Social has quite some potential in becoming a new rival to Twitter and other platforms as time passes. It signals a new age of social media and has a shot at becoming the next big thing, especially for America’s conservative audience and those tired of traditional mass media.

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