Located in Los Angeles, Grand Avenue is one of the most well-known destinations for art and culture in the world. It includes the Center Theatre Group, LA Phil, MOCA, and Walt Disney Concert Hall. Grand Avenue’s newest addition is the contemporary art museum, The Broad, which opened September of 2015.

The Broad is a new contemporary art museum built by philanthropists Eli and Edythe Broad. Eli and Edythe Broad have been building their contemporary collections over the last 5 decades; Mr. Broad, a billionaire who made his fortune in home building, has arguably had more impact shaping this city’s cultural identity than anyone else in recent times.

The museum’s founding director and chief curator, Joanne Heyler, has installed some 200 works more or less chronologically on the building’s skylighted third floor, beginning with a clutch of classic pieces by Jasper Johns, Robert Rauschenberg, and Cy Twombly.

Andy Warhol, whose Campbell’s Soup Can pictures Ms. Broad first saw (but didn’t buy) as early as the 1960s, has a small gallery of his own; Roy Lichtenstein has a larger one. Speaking of critical commentary, in an inspired compare-and-contrast move, Ms. Heyler has inserted a 1995 panoramic city painting by the Los Angeles artist Lari Pittman into the Koons gallery.

The concentration of Los Angeles art is the most interesting aspect of the inaugural show with the unique display of pop culture.
However, because of the interior of the museum, pathways, and galleries are often predictable. The white casing of the interior, although brings contrast to the art it holds, gives off an empty feeling. There are some nice touches with the skylights on the third floor and the cavern-like entrance. All in all, the Broad is definitely somewhere to visit in LA!